Beto Nunes shared a branding and visual identity for Trevo, a company that works with waste management and is specialized in the operation of shelters, destination of resources, and being able to generate profitable capital for contracting companies.
One of the objectives of the project was to create a brand that is modern/up-to-date, that communicates objectively and professionally with its consumer market - B2B, and at the same time has a proximity to society in general, creating a contact line to inform and provide guidance on the environment, sustainability and circular economy. A communicative brand interested in caring for and preserving. An efficient and committed brand at all points of action. Business, institutional and social.
To build these lines of communication that are distinct, two approach concepts were introduced. When it comes to products, the concept used is: Intelligent Disposal, it expresses Trevo's analytical sense in relation to its customers' problems and its concern in offering customized and assertive solutions. When the communication is informative, of social responsibility, the concept is: Movement and Transformation, which suggests that the immediacy with the preservation of natural resources, recycling is something immediate and constant.
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