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May 4, 2022 04:04 pm GMT

Twentyeight Health Rebranding

Twentyeight Health Rebranding
Twentyeight Health Rebranding
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Twentyeight Health is a mission-driven womens health organization expanding access to reproductive and sexual health services through high quality telemedicine care, a convenient online platform, and affordable options. The company has received multiple awards for its companys impact, including Fast Companys Most Innovative Companies, Forbes Next 1000, Top 50 in Digital Health by Rock Health, and the NYC Digital Health 100.

This spring, Twentyeight Health partnered with New York City creative firm Astronaut Monastery on a rebrand that would reflect Twentyeight Healths mission to provide affordable, accessible healthcare to all women regardless of where you are, where you came from, or where youre going.

The logo is a playful, sun-like icon formed of dots, subtly referencing the visual shape of birth control pills. The logotype is punctuated by a slanted i that suggests a sense of progress.

The Twentyeight color palette includes colors that draw inspiration from nature, including snow, sand, charcoal, sky, coral and peach.

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