Picsart is using AI to create new fonts

It seems like artificial intelligence can be used to do just about anything. Picsart, a social design community and app, is jumping in on this fact, with a new fleet of AI-generated fonts for creators to use.

Developed by Picsart AI Research (PAIR), a facet of the company and Picsart's own AI talent, the fonts are the app's first end-to-end AI-generated fonts. PAIR used AI to do this by training models with a considerable dataset of fonts to create letters, symbols, and numbers. These glyphs, created in the thousands, are then converted to a vectorized image and finally, to a font file.

Sounds easy.

Over 30 fonts have been created, and are available as a part of Picsart Gold, a paid subscription plan offering access to all creative services on the app. Additional fonts will be added in coming months.

“As the demand for visual communication increases, so does the demand for new and unlimited options for creation. Fonts are one of the most popular features in our entire content library, and this new technology opens the door for infinite font creation," said Anush Ghambaryan, director of AI and machine learning at Picsart.

"Olivia" AI font. Credit: Picsart.

"Noah" AI font. Credit: Picsart.

Picsart asked me to join in on the experience, which meant I simply had to pick three to five keywords which the AI would then use to generate "Meera". I took inspiration from Font Meme, a typography resource, and came up with my list: thin, handwritten, script, romantic (yes, sorry).

The result was an adorable, diary-like script and strangely enough, exactly what I would have wanted for a namesake font.

To use these designs, simply search for "AI fonts" on the mobile app or the website, underneath "Text".

The fonts are available on the mobile app. Credit: Picsart.

All of this is part of a greater push on Picsart's part, to accelerate creativity using AI and embed such processes into its app, which is facing burgeoning success as of late. The company raised $130 million from Softbank in mid 2021, and was among the 20 most-downloaded apps the same year.