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March 13, 2022 02:39 pm

Can AI Help Casinos Cut Down on Problem Gambling?

The New York Times looks at Mindway AI, a company that predicts future problem gambling.Built using research at Aarhus University by its founder, Kim Mouridsen, the company uses psychologists to train A.I. algorithms in identifying behaviors associated with problem gambling. One significant challenge is that there is no sole indicator of whether someone is a problem gambler, said Rasmus KjÃ¦rgaard, Mindway's chief executive. And at most casinos, human detection of problem gambling focuses on just a few factors — mostly money spent and time played. Mindway's system takes into account 14 different risks. Those include money and time but also canceled bank withdrawals, shifts in the time of day the player is playing and erratic changes of wagers. Each factor is given a score from 1 to 100, and the A.I. then builds out a risk assessment of each player, improving itself with each hand of poker or spin of the roulette wheel. Players are scored from green (you're doing fine) to blood red (immediately step away from the game).... The trickiest step, though, according to Brett Abarbanel, director of research at U.N.L.V.'s International Gaming Institute, is taking that data and explaining it to a player. "If my algorithm flags someone, and it thinks that they're a problem gambler, I'm not going to send them a note and say, 'Hey, great news, my algorithm has identified you as potentially a problem gambler. You should stop gambling right away!'" The response would be obvious, Dr. Abarbanel said, deploying a middle finger: "That's what will happen...." Since starting in 2018, Mindway has contracted its services to seven Danish operators, two each in Germany and the Netherlands, one global operator and a U.S. sports-gambling operator, Mr. KjÃ¦rgaard said. The online gambling giants Flutter Entertainment and Entain have both partnered with Mindway as well, according to the companies' annual reports. Since this technology is so new and there's no regulatory body setting a standard, Mindway and similar companies are, for now, essentially on their own.

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