Why Netflix keeps cranking up its prices

Every year, the cost of streaming gets more and more expensive — and just last week, prices started going up again. Netflix announced that all of its tiers would get an immediate price hike for new subscribers, boosting its most expensive plan to $20 per month. It’s the third price increase since 2019.

At $15.50 per month, Netflix’s standard tier now slightly out-prices HBO Max ($15 per month) and the Disney Bundle (which includes ESPN Plus and Hulu for $14 per month), making it one of the most expensive on-demand streaming options among leading services. If you want 4K, it gets even pricier. That’s not an insignificant amount of money, considering people tend to have around four paid streaming subscriptions, according to recent data...

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