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October 13, 2021 09:30 pm

Fox is trying to build a Masked Singer NFT community

Some TV studio was going to be the first to tie a big NFT project to a major show, and it turns out to be Fox — the company is launching the MaskVerse, an NFT collection / game / thing that ties into The Masked Singer. Fox has shown interest in doing NFT tie-ins before, but this one leans on a community aspect that we’ve seen other NFT projects use (sometimes to great success, other times to disaster). Fox also seems like it wants this project to become more of A Thing than the collectibles released by other TV shows.

The company says that the first NFT for the show, which will be free and grant “special access” to the MaskVerse’s Discord, will launch on Wednesday (along with, of course, an episode of The Masked Singer). After that,...

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