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September 1, 2021 01:00 pm

Intuit In Talks To Buy Mailchimp For More Than $10 Billion

An anonymous reader quotes a report from Bloomberg: Intuit, the maker of TurboTax and QuickBooks software, is in talks to buy email marketing firm Mailchimp for more than $10 billion, according to people familiar with the matter. No final decision has been made and discussions could fall through, said the people, who asked to not be identified because the matter isn't public. Another buyer could also emerge for the company and others are interested, they added. The deal would unite two providers of services for small businesses. Intuit has offered QuickBooks accounting software to clients for decades, supplementing it with services such as Credit Karma, which it acquired last year. Mailchimp is focused on digital marketing services, including social advertising, so-called shoppable links and automation products. [...] If talks are successful, it would be the largest deal to date for Intuit, according to data compiled by Bloomberg.

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