Jeff Bezos rolls up to Blue Origin launch in SUV from Tesla competitor

Before former Amazon CEO Jeff Bezos made it to space, he had to make it to the launch pad.

Bezos and his brother Mark, as well as 82-year-old aviator Wally Funk and 18-year-old Dutch passenger Oliver Daeme, piled into a Rivian R1S SUV on Tuesday morning ahead of their flight to space. Later, they would ride a New Shepard rocket from Bezos' private spaceflight company, Blue Origin.

Pile into the Rivian. Credit: Screengrab: blue ORIGIN

aren't available yet, but Amazon is a big investor in the American EV startup. Like leading a round of funding big. Rivian is even making .

You can spot the Rivian that took the crew to the rocket launch site in Van Horn, Texas, around 48 minutes into the video below.

The electric SUV is a rare sight thanks partly to the . The Rivian R1T truck was supposed to arrive by the end of this month, followed by the R1S SUV. Now the electric truck isn't expected until September, and the SUV that Bezos rode in isn't expected until later in the fall. The truck starts at $75,000, while the SUV is slightly more at $77,500. Both will have more than 300 miles of range.

Amazon's electric , according to CNBC.