June 21, 2021 06:22 am
Original Link: https://www.theverge.com/2021/6/21/22543184/oppo-oneplus-merger-brand-pete-lau-bbk-memo
Leaked memo confirms OnePlus will become an Oppo sub-brand
Last week OnePlus CEO Pete Lau said in a forum post that the company will “further integrate” with Oppo, but didn’t elaborate on how that’d work in practise. Now, leaker Evan Blass has obtained a document that serves as a talking points memo for use by OnePlus PR, and it explains the integration in plainer terms.
“With the integration, OnePlus becomes a brand within Oppo, however will continue to function as an independent entity,” reads the most pertinent answer. The memo also says that Lau’s role as chief product officer at Oppo will make him responsible for the product strategies of both Oppo and OnePlus.
This isn’t particularly surprising. Here’s what I wrote last week following Lau’s post:
Reading between the lines, it sounds like...
Original Link: https://www.theverge.com/2021/6/21/22543184/oppo-oneplus-merger-brand-pete-lau-bbk-memo
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