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May 26, 2021 12:45 am

Amazon's Ad Revenue Is Now Twice As Big As Snap, Twitter, Roku and Pinterest Combined

The major growth in Amazon's advertising unit means its revenue contribution is now 2.4 times larger than Snap, Twitter, Roku and Pinterest combined, and it's growing 1.7 times as quickly, according to Loop Capital. CNBC reports: Amazon's "Other" unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue a whopping 77% year-over-year to more than $6.9 billion in the first quarter, the company reported last month. "Performance ads on the ecommerce sites fueled by Amazon's high-intent traffic and unparalleled user insights are providing significant value for sellers and brands," Loop Capital analysts wrote in the Monday note. They also cited the company's presentation at the recent IAB NewFronts that discussed the company's efforts in the streaming space. Amazon said early this month its ad-supported streaming video content now reaches more than 120 monthly users every month, driven by platforms like Twitch. Amazon generated $22.4 billion in ad revenue in the past 12 months, up 65% year-over-year, according to Loop. That was 2.4 times the $9.3 combined revenue total of middle-cap ad platforms Snap, Twitter, Roku and Pinterest, which grew by 38% over that same timeframe.

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