Dating apps are encouraging users to get vaccinated with the promise of more matches

A group of the USA’s biggest dating apps are encouraging users to get vaccinated, just in case the health benefits weren’t reason enough. New features will range from badges for users to show their vaccination status, free premium features for vaccinated users, and links to vaccination resources like the Vaccines.gov website. The apps taking part in the scheme include Match Group’s Tinder, Hinge, Match, OKCupid, BLK, Chispa, and Plenty of Fish services, as well as Bumble and Badoo.

The aim is to encourage users to get vaccinated, with the implied promise of more matches and hence more dates. The announcement cites research from OKCupid suggesting that people who either are, or plan to be, vaccinated get 14 percent more matches. Some apps...

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