Apples big podcasting move is creating shows to promote TV Plus

The podcasting world’s been waiting and watching for Apple to debut a full-blown revenue-producing podcast business. Spotify and other tech giants have been making moves in the space — signing exclusivity deals, acquiring companies, and generally trying to dominate the market. Yet, Apple has stayed mostly quiet, despite operating one of, if not the most, popular podcast apps on the market. Recently, however, it’s started to dabble in creating its own shows.

This week, Apple premiered a new investigative nonfiction podcast looking at US Navy SEAL Eddie Gallagher, who was charged with committing war crimes. The show, called The Line, serves as a complementary but separately reported program to a forthcoming Apple TV Plus show of the same...

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