ChilledCow puts channel name out to pasture with a rebrand to Lofi Girl
The hugely popular lo-fi music YouTube channel ChilledCow isn’t just known for its chill, cozy beats; the iconic animations of the girl sitting and working at her desk are instantly recognizable around the internet. (She’s even being turned into a one-foot-tall figurine.) And on Thursday, the channel’s sixth anniversary, ChilledCow fully embraced the icon by rebranding the channel to “Lofi Girl.”
“This was a very tough decision to make, but the driving force behind it is the fact that ChilledCow’s name was chosen many years ago, and is no longer reflective of what the channel is about anymore,” Lofi Girl said in a statement on Twitter.
The Verge is an ambitious multimedia effort founded in 2011