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March 14, 2021 10:16 pm

'Avatar' Reclaims Box Office Record from Marvel's 'Avengers: Endgame' After China Re-Release

ComicBook.com reports:Back in 2019, Avengers: Endgame hit theatres and after a couple of months, it ended up knocking Avatar out of the highest-grossing film spot. The James Cameron movie was number one for an entire decade before the Marvel film came along, but thanks to a recent re-release in China, Avatar is back on top... When the news broke yesterday, many people took to social media to point out that the "real" winner was actually Zoe Saldana, who plays Gamora in the Marvel Cinematic Universe and Neytiri in Avatar. No matter which movie ultimately wins the box office wars, Saldana can't lose... Saldana is expected to return for both Guardians of the Galaxy Vol. 3 and Avatar 2. Deadline reports the directors of Marvel's Avengers: Endgame, Joe and Anthony Russo, "have graciously saluted James Cameron's film Avatar for edging past them in the all-time worldwide box office totals," by tweeting a custom piece of artwork merging the Avatar and Avengers logos. James Cameron himself shared the tweet he'd received from Marvel Studios congratulating "ALL of Na'vi Nation for reclaiming the box office crown" (which also included a memorable line from Avengers: Endgame). Deadline says it's part of a long-standing Hollywood tradition:A practice of taking out ads to pat each other on the back began in 1977 when Steven Spielberg congratulated buddy George Lucas after Star Wars overtook Jaws at the domestic box office. It carried on from there including when Lucas later gave a shout-out to Cameron as Titanic unseated Star Wars in 1998. In 2015, Disney/Marvel and The Avengers paid tribute to Universal's Jurassic World and its record-smashing opening weekend. Later that year, Uni returned the hat tip as Disney/Lucasfilm's The Force Awakens rode past the dinosaurs, moving to social media for the first time. Then in 2019, Cameron saluted Endgame for overtaking Titanic and in July that year Cameron again said bravo when Endgame crossed Avatar.

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