February 3, 2021 02:00 pm GMT
Original Link: https://boingboing.net/2021/02/03/you-may-shed-a-tear-during-this-rollable-concrete-ad.html
You may shed a tear during this rollable concrete ad
For something touting concrete-infused canvas that unrolls like carpet, this ad really pulls at the heartstrings. You'll be moved to use it for channel , culvert, and bund lining, slope protection, weed suppression, concrete remediation, even gabion reinforcement.
Here's a more quotidian demo showing installation of these Geosynthetic Cementitious Composite Mats (GCCMs):
If you're wondering, that ad is set to The Cinematic Orchestra's lovely "To Build a Home," which is what we call in the ad biz "borrowed interest." — Read the rest
Original Link: https://boingboing.net/2021/02/03/you-may-shed-a-tear-during-this-rollable-concrete-ad.html
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