New Samsung TVs with HDR10 will adapt to ambient lighting

HDR10+ Adaptive is a new feature coming to the high dynamic range standard that’ll optimize TV picture quality based on a room’s ambient brightness, Samsung announced today. HDR content is typically designed to look its best in dark rooms with as little ambient light as possible, but the new feature promises to use your TV’s light sensor to react to bright environments and adjust its picture quality accordingly. Samsung says the feature will launch globally with its “upcoming QLED TV products.”

HDR10+ isn’t the first HDR standard to have introduced such a feature. At last year’s CES, Dolby announced Dolby Vision IQ, a new feature for its own HDR standard that similarly promises to optimize HDR content for the room it’s being watched in....

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