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December 6, 2020 10:58 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/N_G5dvQnMFY/is-microsofts-find-your-joy-holiday-ad-sad
Is Microsoft's 'Find Your Joy' Holiday Ad Sad?
There's a zany twist at the end, because "This year more than ever, we felt that it was important to give people a little lift, to remind them that while we are facing a lot of challenges, there are many ways we can connect, be productive and enjoy the time we have at home," Microsoft's VP of brand, advertising, and research told Adweek. But long-time Slashdot reader theodp shares a different opinion:While Adweek finds it "heartwarming", Windows Central's Sean Endicott writes that Microsoft's "Find Your Joy" holiday ad "just left me feeling sad." After lock-downed family members immersed in Microsoft Halo, Teams, Minecraft, and Flight Simulator ignore the family dog, the pooch drifts off to sleep and dreams about being able to use the Microsoft products with fellow canines, including fetching a live grenade in Halo. The ad concludes with the line "This holiday, find your joy." Endicott does not approve: "I expected the ad to end with one of the people playing with the dog or at least cuddling it as it fell asleep. So much for that... Maybe this fictional family does that after the ad finishes, but Microsoft doesn't show it. And that's a real bummer." Adweek points out that in Minecraft's Marketplace, Microsoft is also giving away a free "dogtopia" inspired by the ad (including bacon rollercoasters), while the vintage airplane will appear in Microsoft Flight Simulator, and custom backgrounds from the ad will be made available in Microsoft Teams. Because this year more than ever it's important to give people a little lift to remind them that while we're facing a lot of challenges there's many ways we can connect, be productive and enjoy the time we have at home...Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/N_G5dvQnMFY/is-microsofts-find-your-joy-holiday-ad-sad
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