Sharmaine Zuidgeest, Andrew Millington, Liger Pham, Matt Millard and PurpleAsia shared a beautiful branding and visual identity project for Swissotel. Drawing inspiration from Manilas Bar 360 and Raffles Singapore, Halo is a circular entertainment bar with high-end cocktails and bites. As the primary entertainment venue in the nine-outlet casino, Halo needed to stand out and draw attention as a place of energetic entertainment and memorable good times, be it day or night.
The name is a promise of a light, bright, and entrancing experience in a semi-relaxed lounge setting. The brand is a mix of elegance and burlesque alongside tradition and playfulness. Guests looking for a drink, make a new friend, or celebrate a win will find exactly what theyre looking for at Halo.
The logo is formed using a modern sans-serif font to reflect the elegance and prestige of the bar itself. The perfectly rounded O pops out compared to the rest of the wordmark to emphasize Halo as an otherworldly experience. The overall design is clean and minimal to maintain the bars elegance.
Credits
- Location: Clark, Philippines
- Company: PurpleAsia
- Client: Swissotel