The Google Pixel couldnt win at the high end, but the midrange isnt any easier

Today, Google will announce the Pixel 5 and 4A 5G. Well, not so much “announce” as launch, since the company already told us these phones were coming when it announced the Pixel 4A in early August. We know what to expect because these phones have leaked every which way but Sunday. And Google has already told us what the Pixel 4A 5G will cost, too: $499.

About the only thing that isn’t widely confirmed as of this writing (late last night) is the pricing for the Pixel 5. There are strong rumors that it will clock in at $699, which lines up with the big takeaway I expect to come away with today. That would be this: Google is retrenching into the midrange this year instead of directly trying to compete with the flagships from Apple and...

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