September 16, 2020 11:00 am
Apple
Original Link: https://www.theverge.com/2020/9/16/21438928/apple-watch-se-ipad-air-product-line-up-strategy-better-better
The new Apple Watch SE and iPad Air are better better options
Apple
Even though Apple didn’t announce new iPhones yesterday, the event was a jam-packed hour. Apple announced four new hardware products, a major new service, and a new bundle. By any objective standard, that’s a big day. As I’ll note below, the most important products might not be the hardware, but Fitness Plus and the ability to make an Apple Watch a kid tracker.
Besides those announcements, the main thing that struck me is that Apple seems to be making a subtle but important shift in its product strategy this year. You may have heard of the “Good, Better, Best” pricing strategy — it’s been applied to Apple a bunch. I think what Apple is doing this year is making the “better” option ...better — and also a little more expensive. It’s the...
Original Link: https://www.theverge.com/2020/9/16/21438928/apple-watch-se-ipad-air-product-line-up-strategy-better-better
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge