Intel debuts a new logo alongside its 11th Gen chips

Intel has just announced its new 11th Gen processors, and alongside the launch, the company is also rolling out a new minimalist logo — the third logo that the company has ever used. The fresh design replaces the previous branding with the Intel wordmark enclosed in a circle that has been used by the company in various forms since 2006.

The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips.

While the new logo is a fresh look for the brand, with a boxier font than the clipped curved of the 2006 iteration, it does maintain plenty of elements from both of the previous designs, including the square-capped “i”. Intel...

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