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July 24, 2020 01:25 am

Twitter Is Considering Subscriptions Amid An Advertising Slump

Even though Twitter hit 186 million monetizable daily active users between April and June (up 34 percent year-over-year), it had an operating loss of $124 million during the quarter as ad revenue slowed. "With that in mind, the company says it's looking into other revenue streams beyond advertising, which could include some form of subscriptions," reports Entrepreneur. From the report: CEO Jack Dorsey said on an earnings call Thursday that "you will likely see some tests this year" of different approaches. He noted that he has "a really high bar for when we would ask consumers to pay for aspects of Twitter," however. "We want to make sure any new line of revenue is complementary to our advertising business," Dorsey said. It's unclear what types of revenue-driving products and subscription services Twitter has in mind. Without speculating too much, we could see an option to remove ads from the platform for a monthly fee, for instance.

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Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/fRaN9xUp2l4/twitter-is-considering-subscriptions-amid-an-advertising-slump

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