Disney CEO stresses Hamiltons importance to Disney Plus in private all-hands meeting

When Hamilton landed on Disney Plus last week, it seemed like everyone was clamoring to watch it. In a new company all-hands, CEO Bob Chapek stressed that Hamilton brought in a lot of new subscribers and played an important part in Disney Plus’ growth, according to an audio recording obtained by The Verge.

Chapek didn’t give out numbers on how many new Disney Plus subscribers the movie brought in, but told employees that “there were a lot of them.” More importantly, Chapek — who was joined by Disney’s new head of streaming, Rebecca Campbell — noted that Hamilton was able to accomplish a much bigger task: bring in people who might not have been interested in Disney Plus before.

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