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June 30, 2020 10:13 pm GMT

Kellogg's is releasing Green Onion-flavored Chex, and the commercial is absolutely bonkers

In 2004, the Kellogg's Corporation in Korea decided to hold a promotional contest where people could vote for the new "President of Chex." AsThe Takeout explains:

The two candidates werethe delicious chocolateChekkie, and the hideously greenChaka.Chekkie promised that if theywon, theywould find a way to add even more chocolate to Chocolate Chex, while Chaka promised to imbue the cereal with stinky green onions. One thing the adults at Kelloggs were sure of was that kids hate, hate,hategreen onions, so Chaka would be an easy fall guy, Chekkiewould emerge victorious, andKorean customerswould be so excited about Chocolate Chex that theyd purchasemillions of boxes. What Kelloggs forgot is that the internet is full of folkshellbent on ruining everything.

Kellogg's tried to the rig the election in Chekkie's favor. But it was too late; the damage was done. And like the Easter Rising of 1916, sometimes a conspiratorial defeat only leads to greater victories. Which brings us to today 16 years later when Kellogg's Korea is finally making good on their promise to deliver Green Onion Chex to the mouths of hungry cereal eaters everywhere (or at least, in Korea for a limited time).

The Korea Herald describes the taste:

Opening the box of Chex Green Onion sent from Kellogg for review, the scent of green onion hit sharper than expected.

However, tasted on its own, the green colored cereal had little green onion taste and was just sweet and salty.

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Original Link: https://boingboing.net/2020/06/30/kelloggs-is-releasing-green.html

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