Lime expands its scooter subscription service to include daily and monthly passes

Lime is expanding its subscription service LimePass to include daily and monthly passes. It’s an attempt by the scooter company to lock in consumers over time in a market with nearly identical products and pricing schemes.

LimePass subscribers will be able to rent one of Lime’s electric scooters for a whole day or a whole month for a nominal, flat fee. Daily passes will give customers access to unlimited 30-minute rides for 24 hours, while a monthly pass will have a set number of daily rides, each for up to 30 minutes.

Pricing will vary by market, but a screenshot suggests a daily pass will cost around $14.99. A monthly pass with five rides a day would cost $16.99 or 10 rides a day for $29.99. Lime is also offering an unlock pass which...

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