HBO Max is full of potential, but its biggest hurdle remains AT&Ts messy execution

At launch, new streaming services prompt the same question: what can I watch? But HBO Max also elicits a different line of questioning: how is this different from HBO Now? From HBO Go? From AT&T TV Now? Do I have to pay extra for this, or is it wrapped into my HBO package?

HBO Max, which is set to launch tomorrow, May 27th, is AT&T and WarnerMedia’s new crown jewel in the streaming space — a general entertainment platform that will compete with big dogs like Netflix, Amazon Prime Video, and Hulu. It’s the streaming service that AT&T is using to make a name for itself in the direct-to-consumer marketplace at a truly competitive level (compared to a more niche product like HBO Now), which will also tie into AT&T’s broadband and mobile...

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