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May 13, 2020 02:02 am

US e-Commerce Sales Jump 49 Percent In April, Led By Online Grocery

According to new data from Adobe's Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up 58% and book sales have doubled. TechCrunch reports: The data comes from Adobe's index of the digital economy, which analyzes more than one trillion online transactions across 100 million different SKUs. The company works with 80 of the top 100 U.S. online retailers to gather its data. The numbers indicate that consumers are willing to spend on products that will help them manage the COVID-19 crisis. This includes, in large part, online grocery pickup and delivery. Meanwhile, the electronics category of online sales saw its first inflation in years. According to Adobe, online electronics prices have been experiencing deflation at a steady rate since 2014, but COVID-19 has led to electronics prices flattening. Computer prices even crept up in April, due to rising demand. Plus, sales of audio mixers, microphones, microphone cables and other audio equipment jumped 459% in April as would-be podcasters and various creatives set up their home studios. The overall electronics category also appears to now be on an upward trajectory.

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