ESRB introduces a new label to indicate that a game has loot boxes

The Entertainment Software Rating Board (ESRB), which is the organization that rates the content of video games, announced a new label today to indicate that a game will offer in-game purchases of loot boxes or similar types of items that provide a player with randomized rewards.

“This new Interactive Element, In-Game Purchases (Includes Random Items), will be assigned to any game that contains in-game offers to purchase digital goods or premiums with real world currency (or with virtual coins or other forms of in-game currency that can be purchased with real world currency) for which the player doesn’t know prior to purchase the specific digital goods or premiums they will be receiving (e.g., loot boxes, item packs, mystery awards),”...

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