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YouTube is working on a TikTok competitor called 'Shorts'
TikTok, which recently hit 41 million daily active users outside of China, may soon have some real competition on its hands.
YouTube is currently working on a new feature called Shorts, which aims to rival TikTok, according to The Information.
Shorts will exist inside the YouTube mobile app as a feature, states the report, and not as a stand-alone product.
Lip sync videos are incredibly popular on TikTok, largely aided by the editing tools the app includes to help facilitate their creation. To compete with the viral app founded by the China-based Bytedance, YouTube plans to leverage its large catalog of licensed music. The video platform has been an established music video home to many of the world’s biggest record labels and artists. Read more...
More about Video, Youtube, Tiktok, Tech, and Social Media CompaniesOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/jOPcvbbkBE8/
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