YouTube is experimenting with letting creators sell ads directly to brands

One of the most thrown around terms within the YouTube community is “demonetization.” Now, YouTube is piloting a new program that will let creators sell ad space directly to brands they work with regularly.

The pilot program is extremely limited and only works for deals between creators and brands that already have a relationship, Tom Leung, director of product management at YouTube, said in a video from January, spotted by Tubefilter today. This will mean “basically allowing a creator to sell ads directly to a brand,” Leung said.

“We know a lot of people are very interested in this topic, so it’s a very small pilot now, but as we have more information, we will definitely share it out as soon as we can,” Leung said in the video.

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