Old Bay launched a hot sauce, it went viral, crashed website, sold out in 30 minutes

I grew up in Virginia, and we used Old Bay Seasoning like folks around the country use salt and pepper. We really did put it on and in everything -- definitely stuff like crab cakes, fried fish, chicken, steaks, and of course, boiled crab ("crab bawl!").

I buy it in a 24-oz institutional size can. I am not even kidding.

Recently, Old Bay Seasoning teased a new hot sauce on social media.

#OLDBAYHOTSAUCE IS COMING Less than 1 day until you can get your hands on a bottle (or 10) of this LIMITED EDITION product, available on https://t.co/bgVkhHJlOx. Tag someone who NEEDS this. pic.twitter.com/O80iJNmRqH

— OLD BAY (@OLDBAYSeasoning) January 28, 2020

#OldBayHotSauce is HERE Get your hands on a bottle (or 10) of this LIMITED EDITION product, available online. https://t.co/P7WQvM4ja2 pic.twitter.com/DWBCHn9M5I

— OLD BAY (@OLDBAYSeasoning) January 29, 2020

Evidently, so many other people love both Old Bay AND hot sauce that the response was just too much. The company's website crashed. The limited edition product sold out in 30 minutes.

I have but three words for whoever is running things over there at McCormick (which owns Old Bay).

PLEASEMAKEMORE.

The Old Bay social media account is apologizing to sad fans like me who didn't manage to place an order before it sold out.

Hi Scott,We are working hard to restock ASAP! You can visit the Old Bay website and sign up for updates about the restock here: https://t.co/Y1ArCrFqQ4 ~Cara

— OLD BAY (@OLDBAYSeasoning) February 10, 2020

Hi @PeteMacc51, We apologize for this experience with our Old Bay Hot Sauce.