December 17, 2019 03:00 pm GMT
Original Link: http://feedproxy.google.com/~r/stylizedweb/~3/jf7dp7X92o4/
Why Personas are antiquated (and what you should use instead)
Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]
The post Why Personas are antiquated (and what you should use instead) appeared first on Psychology of Web Design | 3.7 Blog.
Original Link: http://feedproxy.google.com/~r/stylizedweb/~3/jf7dp7X92o4/
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