How the PlayStation logo became a streetwear icon

Whether people are shopping at Forever 21 or perusing a street fair in their cool neighborhood, chances are, there’s one symbol attached to a hoodie lying around both places: the PlayStation logo.

Released in Japan in 1994, Sony’s PlayStation revolutionized gaming. But the brand also had an outsized impact on culture at large. Its logo, designed by Japanese graphic artist Manabu Sakamoto (who also designed Sony VAIO’s logo), helped usher in an iconic piece of signage that streetwear culture incorporated into daily fashion wear. It isn’t the only famous gaming logo, of course: Microsoft’s Xbox logo is easily recognizable, but it’s not adorning sweaters and beanies or being repped by Instagram influencers. Even Nintendo’s red-and-white...

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