Avengers: Endgame is officially a launch title on Disney

Avengers: Endgame will land on Disney+ one month earlier than expected, moving from December 11th to November 12th in the United States. The date change makes Endgame a launch title.

During a call with investors in May, Disney CEO Bob Iger announced that Endgame would be available on Disney+ on December 11th. Iger noted that Endgame’s placement would come “just a month after we launch the service.” That date was later reiterated by Marvel Studios head honcho Kevin Feige at D23, Disney’s biennial fan convention, in August.

An announcement tweet from the official Disney+ account didn’t indicate why the change was made. It’s become increasingly clear that having splashy titles available at launch is important for Disney when it comes to...

Continue reading…