Mixer lowers its subscription price to better compete with Twitch

Today, Mixer announced that it’s dropping the price of its subscription from $5.99 a month to $4.99. While it’s not clear what specifically prompted the change, it’s hard to miss the fact that $4.99 is also the price of a monthlong Tier 1 subscription on Twitch.

Mixer’s subscriptions are a little like their analogs over at Twitch: after you buy a subscription to a channel, you get custom emotes from the broadcaster to use in chat, and a badge by your name that alerts people to your subscriber status. That said, it’s not clear what cut the broadcasters receive of subscription revenue, and it’s also not clear whether the price drop will impact how much Mixer’s partners make. (Microsoft didn’t immediately respond to an emailed request for...

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