Apple now sells a smart bike helmet with an LED turn signal

Bike commuters do a lot to make drivers notice them.

They slap reflectors on their clothes, install lights on their bikes, and put on neon yellow vests. Now they can use turn signals like a car.

Apple started selling Lumos Matrix helmets in its stores and online Wednesday. They come in two colors — white and black — and retail for $249.95.

The Lumos Matrix reimagines the function of helmets for today’s electric scooter and bike riders, co-founder and CEO Eu-wen Ding says.

“Design is really about solving human problems, but no one is really looking at [the commuters’] problems,” Ding says. “What the traditional guys are trying to solve is, ‘How can we make this super lightweight? How can we make this super aerodynamic?' We are asking different questions: ‘How can we make a helmet that has a lot of lights, that can be seen from far away, and that drivers can recognize?’” Read more...