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September 10, 2019 07:04 pm

Apple Launches iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

Apple today unveiled the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, its new smartphone lineup. While the 11 is the cheaper alternative following the iPhone XR -- there are a few design changes, like a "surgical-grade stainless steel" case and matte finish, but the iPhone 11 Pro and Pro Max are more focused on cramming in as much power as possible. About the iPhone 11: Like last year's model, the iPhone 11 includes a 6.1-inch display, and the design is almost identical to last year, too, with the notch at the front for the Face ID camera. Apple is adding new color options, with purple, white, green, yellow, black, and red all available. Apple's biggest design changes are in the camera at the rear of the device. Last year's iPhone XR had a single 12-megapixel wide-angle camera, but the iPhone 11 now includes a dual-camera system with an additional 12-megapixel ultra-wide camera that supports 2x optical zoom. There's even a new immersive camera interface that lets you see outside the frame, so you can see the details of the photos you're taking with the ultra-wide camera. [...] Inside the iPhone 11 is Apple's latest A13 Bionic processor, and naturally it's the "fastest CPU in a smartphone" and also the "fastest GPU in a smartphone." Apple demonstrated the performance on stage with a game called Pascal's Wager, which is launching on the App Store next month with some pretty impressive looking mobile graphics. Other than the gaming demo, Apple didn't reveal any additional performance improvements with the A13. It starts at $699.The 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max: Despite the number change, the two phones look pretty similar to last year's iPhone XS and iPhone XS Max, but with one major change: a third rear camera. Apple's also upgraded the display to a new OLED panel, which goes up to an even brighter 1,200 nits, a 2 million to 1 contrast ratio, and is 15 percent more energy efficient. Apple calls it a Super Retina XDR display (similar branding to the Pro Display XDR that the company announced earlier this year). Apple also claims that the glass here is the "toughest glass in a smartphone." Just like the standard iPhone 11, the new iPhone 11 Pro models will feature Apple's A13 Bionic chip which Apple says has both the fastest CPU and GPU ever in a smartphone. Apple also touted improved machine learning performance ("the best machine learning platform in a smartphone," it says). Apple says that with all the improvements to efficiency, the 5.8-inch iPhone 11 Pro should get up to four hours better battery life than last year's XS, and the larger iPhone 11 Pro Max will get up to five hours better battery than the XS Max. The new camera system is one of the standout upgrades (quite literally, as it dominates the back of the phone in a gigantic square camera module). The new lens is a 12-megapixel ultra-wide lens with a 120-degree field of view, joining the wide-angle and telephoto cameras Apple has offered in the past. The telephoto camera also is getting an upgrade with a larger Æ'/2.0 aperture, which Apple says will capture up to 40 percent more light compared to the XS camera. And like the iPhone 11, the front-facing camera is now a 12 megapixel sensor, and can shoot both 4K and slow-motion videos. The iPhone 11 Pro will start at $999, and the iPhone 11 Pro Max will start at $1199.

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