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July 24, 2019 02:05 pm

Netflix Launches $2.8 Mobile-Only Monthly Plan in India

Netflix has a new plan to win users in India: make the entry point to its service incredibly cheap. From a report: The streaming giant today introduced a low-priced mobile tier in the country that costs Rs 199 ($2.8) per month in a bid to take on Disney, Amazon and dozens of other aggressively priced competitors in the country. The new subscription tier from Netflix restricts the usage of the service to one mobile device -- and permits only one concurrent stream -- and offers the standard definition viewing (~480p). Users can also opt to the new plan on their tablets, but again, several features such as the ability to cast (or mirror) the content to a TV are restricted. [...] The announcement comes days after Netflix reported that it added 2.7 million new subscribers in the quarter that ended in June this year, far fewer than the 5.1 million figure it had projected earlier this year. Jessica Lee, VP of Communications at Netflix, said the company's recent performance in other markets did not influence its move in India.

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