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April 29, 2019 07:22 pm GMT

Interactive content is coming to Walmarts Vudu & the BBC

Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, Black Mirror: Bandersnatch, was a frustrating experiment — and now, the subject of a lawsuit. But the industry has woken up to the potential of personalized programming. Not only is Netflix pursuing more interactive content, including […]

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