Simple & Boring

Simplicity is a funny adjective in web design and development. I'm sure it's a quoted goal for just about every project ever done. Nobody walks into a kickoff meeting like, "Hey team, design something complicated for me. Oh, and make sure the implementation is convoluted as well. Over-engineer that sucker, would ya?"

Of course they want simple. Everybody wants simple. We want simple designs because simple means our customers will understand it and like it. We want simplicity in development. … Read article

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