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February 21, 2019 12:34 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/v3FQo-6PIgs/
Even the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence thatshowsthe Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/v3FQo-6PIgs/
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