Brand Identity for Brazilian Soccer Team Goias

We have published tons of incredible brand identity articles here on ABDZ since we started. These projects were for all sorts of businesses but we never had one for a soccer team, at least until today. BR/BAUEN Design Group shared this beautiful redesign project for the visual identity of one of Brazilians big soccer teams, Goias. Its a very thorough project that goes from the mark to uniforms and marketing material. In addition and the fact its for a Brazilian soccer team, you can imagine that there was a lot of opinions, and passion related to the topic. Soccer in Brazil is like religion, so changing a soccer team identity must have been a hard task. Kudos to the whole team involved.

Visual Identity

Credits

• BR/BAUEN
• Project Management: Rodrigo Francisco, Braz de Pina
• Design Direction: Rodrigo Francisco
• Research & Development + Brand Strategy: Frank Michael, Lus Feitoza
• Design Development: Rodrigo Francisco, Murilo Pascoal, Vernica Sauthier
• Website Design: Vernica Sauthier
• Quantitative Research: Anderson Santos Gonalves, Carla Matias, Mario Rodrigues Neto
• Mascot Illustration: Elson Souto
• Motion: Eduardo Frana

GOIS ESPORTE CLUBE

• Executive President: Srgio Gabriel Rassi
• Vice President: Marcelo Almeida, Isvami Vieira Jnior
• Marketing Manager: Monara Marques