Give Women Your Money: Shoppable spreadsheet of women-led businesses

Editor's note: We love this one-stop spreadsheet of women-led businesses created by Krystal Plomatos, and encourage you to share it with friends and family. Give women your money, this holiday season and beyond.

I SPEND A LOT OF TIME OBSESSING about two things: how more women can get more money and power, and brands. Im a brand strategist by day. Give Women Your Money is my way of making it easier for women to find, shop, and help scale women-led businesses. Its a shoppable spreadsheet with more than a hundred companies Ive identified and collected here, with a simple form that anyone else can use to make suggestions.

Give Women Your Money is also for the fellas!

A lot of men are looking for ways to be a productive ally. Nudging them to shop from women anytime they need to get a gift for a significant other, mom, sister, friend, niece, etc., is one easy way they contribute towards the push for a more equitable business environment. (And some of the companies on the spreadsheet make unisex products, as well.)

The numbers associated with womens economic impact are staggering in terms of raw purchasing power (estimated at $7 trillion+ in the US), our dominance in gift-buying decisions (68%), our influence on entire household purchase choices (90%).

When you take a moment to reflect on just how much power we collectively wield, it becomes exciting to actively shift your spending so it can benefit women from different backgrounds. At this point there is almost always a woman-led option for every category; from deodorants, to toothpaste, skincare and beauty, handbags, shoes, jewelry and, of course, clothes. Read the rest