Lyft adds driver features because Uber and Lyft can't stop one-upping each other

If you can't keep up with every new feature ride-hailing apps Uber and Lyft keep dropping, it's not just you. The two have been one-upping each other nonstop in recent months with rider rewards programs, subscription plans, and even customer feedback options. 

On Thursday, Lyft announced its latest driver "enhancements," just a few weeks after Uber unveiled Uber Pro, a driver reward program to recognize the most committed drivers. Top drivers can earn free tuition at Arizona State University's online program.

Lyft counters that its three new features coming in December aren't just for select drivers, but for anyone who uses the platform to make some side money or as a full-time job. Rajiv Bhatia, Lyft head of driver product, said in a phone call this week the improvements aren't a response to Uber's driver program, but to make sure "all drivers feel recognized." Lyft already has its Accelerate Rewards program with cash back at the pump and other perks. Read more...