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October 4, 2018 03:03 pm GMT

Walgreens takes a minority stake in Birchbox, which will now come to its stores

Walgreens has entered into a strategic partnership with beauty-in-a-box startup Birchbox, which will involve building Birchbox experiences inside Walgreens’ stores so customers can shop and try new brands. The deal also sees Walgreens acquiring a minority equity interest in Birchbox, the companies said. The deal follows a change to Birchbox’s ownership structure reported earlier this […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/92M0ARyfW_s/

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