BMW makes sure we can’t escape voice assistants while driving

Another "wake word" has entered the lexicon. Instead of "OK, Google" or "Hey, Alexa," this time it's "Hey, BMW."

With BMW's new virtual assistant, coming to the German car maker in 2019, voice commands are front and center in the car. It's a new way to interact with your vehicle.

The assistant was revealed Thursday at a TechCrunch Disrupt main stage event. BMW senior vice president of digital products, Dieter May, showed it off, extolling its skills beyond "just voice commands." He said the assistant would "live side by side with you" — which is either super helpful or super creepy. Read more...