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September 3, 2018 07:40 am

Bullet, China's Latest Messaging App, Pops Shots at Top Local Rival WeChat

This week, China's most downloaded app wasn't a game or a short-video app like normal but a new messaging service called Bullet. The app's startling assent to the top marks a rare challenge to Tencent's WeChat -- China's go-to choice for messaging. From a report: Bullet, so called for the swiftness of its service, specializes in instant voice messaging, whereby users communicate through a rally of short audio clips. That method hasn't caught on in the West, but in China, it's the norm. WeChat popularized that style of communication during its early days, in 2012, but its system has always been comparably limited. For one, WeChat only allows voice messages to be played in full, so if a listener misses a vital word towards the end of a clip, they have to start over from the beginning. Also, sending audio files makes it harder to scan through previous messages and check what's already been said, in case you've forgotten an important detail. Bullet has smartly solved both of these problems. Firstly, it allows users to scrub through audio files and start playback at any point -- a simple enough fix that it's surprising WeChat hasn't introduced this function itself. (Scrubbing through voice messages is even a feature on Facebook-owned WhatsApp, which introduced voice messages after WeChat did.) Bullet's second solution is more impressive, but also not inimitable. The app instantly transcribes audio into a text message and sends the text along with the voice clip, leaving a visible record of the conversation.

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