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August 2, 2018 08:03 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/bMSQO7VkaKM/nestle-experiments-with-tracking-gerber-baby-food-on-the-blockchain
Nestle Experiments with Tracking Gerber Baby Food on the Blockchain
Nestle SA is putting some of its Gerber baby food products on a food-tracking blockchain to test whether the technology can trace the fruits and vegetables that go into its purees and squeezable pouches. From a report: Nestle's effort is part of a wider food-industry exercise aimed at improving food recalls by using the technology behind bitcoin to trace a worldwide ingredient supply chain. Food recalls can diminish consumer confidence and lead to lost sales. News of tainted baby food hits an especially sensitive nerve -- stakes that in part prompted Nestle to choose a popular variety of its Gerber linefor its blockchain test, said Chris Tyas, global head of supply chain at the Swiss company. Nestle offers more than 2,000 brands, including Haagen-Dazs, Stouffer's and Poland Spring. Nestle also sees the move as a way to generate customer trust everyday and during recalls. "People want to know, quite rightly, where ingredients they give to their baby have come from," he said. "We wanted a product in which trust meant something."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/bMSQO7VkaKM/nestle-experiments-with-tracking-gerber-baby-food-on-the-blockchain
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