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May 17, 2018 12:10 pm +02
Original Link: https://www.smashingmagazine.com/2018/05/more-than-pixels-selling-design-discovery/
More Than Pixels: Selling Design Discovery
As designers, we know that research should play a pivotal role in any design process. Sadly, however, there are still a lot of organizations that do not see the value of research and would rather jump straight into the visual design stage of the design process.The excuses given here tend to be:We already know what our customers want.We dont have the time/budget/people.Well figure out the flaws in BETA.Original Link: https://www.smashingmagazine.com/2018/05/more-than-pixels-selling-design-discovery/
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