Facebook announces new dating service 'for serious relationships, not hookups'

One is the loneliest number, which is probably why Facebook is taking steps to connect the people on its network who aren't in a relationship.

At it's annual F8 developer conference Tuesday, Facebook CEO Mark Zuckerberg announced that his company will soon add a dating service to the main app.

"This is going to be for building real long-term relationships, not hookups," Zuckerberg said during the announcement.

Zuckerberg did not elaborate much on what the feature will look like or how it will work, but Facebook posted more details shortly after on its company blog:

It should be no surprise why Facebook wants to get into the online dating industry. A recent Pew study found that 15 percent of American adults have used online dating sites or apps in their lifetime, and another recent estimate suggests that the online dating industry generates approximately $3 billion in revenue every year. Read more...